Have you investigated the demographics of your association recently? I mean really investigated them. Have you noticed numbers slowly decreasing over the past 5 years and not been able to really put a finger on why? Chances are fairly good that if you take a close look, you’ll notice that older professionals are leaving your […]
So: What’s going on with nonprofit email, fundraising, and social media? In short: Online revenue is up, monthly giving is booming, and social media audiences are growing too. But there are also some bitter truths about last year that you need to know about.
Although this is my second Movember, this was a first for a Becker Associates team: Team Fun Hard. This year we all pulled together, even our Mo Sistas, to raise $470 and awareness for men’s health, specifically prostate cancer and male mental health initiatives. Thank you to all our donors for their support and encouragement. […]
Refuge Journal is transitioning to an entirely open access electronic publication, starting with its 28.1 issue. Open access will not only make Refuge more accessible to readers from all countries and continents, but a digital publication will also be more eco-friendly and cost effective. Refuge will save on printing costs, freeing up resources that can […]
This is a perennial question for associations. Many factors need to be considered… newsletter or magazine cycles, access to protected online content, how members’ budget cycles work and does your website allow good self-management of membership accounts and renewal. Digging Further on Membership Dues Cycles: Associations Now Need help working through the ramifications for your […]
This is an interesting article which touches on the battle of verbiage and catch phrases. Is your raison d’être clear and concise? Mission statements in the social sector are often the same kind of word-salad [as for profit companies], but there isn’t a common raison d’etre. As investors in impact, we—the Mulago Foundation—don’t want to […]
Adam Becker has just returned from Chicago where he supported the World Society for Pediatric and Congenital Heart Surgery in their journal and membership promotion. The WSPCHS and Becker Associates worked out a new communication plan to members – to give regular and relevant news of the Society’s activities. Our attendance helped keep the Society […]
Multi-year funding has collapsed. Unless executives and trustees of our nation’s grantmaking foundations take steps to re-establish multi-year giving, nonprofit organizations and the communities they serve are in for years of increasing uncertainty and diminished impact. Read full article: Foundations Must Return to Multi-Year Grantmaking | Stanford Social Innovation Review.
Students don’t seem to want to buy e-textbooks. So some schools are simply forcing them. While several colleges across the country are pushing electronic textbooks, touting them as more efficient and less cumbersome than regular textbooks, students are reluctant. E-textbooks still account for only 9% of textbook purchases, says Student Monitor, which researches college student […]
Generation Y, those born between 1979 and 1989, spent the most money on books in 2011, taking over long-held book-buying leadership from baby boomers, according to the 2012 U.S. Book Consumer Demographics and Buying Behaviors Annual Review. The Review notes that GenY’s 2011 book expenditures rose to 30 percent — up from 24 percent in 2010 – passing […]
“Becker Associates developed an online article purchasing system for the Canadian Art Therapy Journal. Adam Becker was very knowledgeable about what was required and responded to all our questions in an easy-to-understand manner. The new system has expanded the journal’s visibility in indexing services and search engines and is very user friendly for visitors to […]
