The most important thing in the current market is ensuring a strong online presence. The first step is not just to have a website, but a dynamic centre for all of your organization’s operations, moreover, a go to place for your industry to get all the latest news. Becker Associates can:
- Build a website from scratch, redesign your existing one, and/or expand on the features/functions available to visitors.
- Optimize your site for searchability (SEO) & ease of navigation for visitors.
- Help you set up self-managed broadcast e-mails or coordinate it for you entirely.
- Looking at email deliverability. Analysis of best send times, list cleaning, CASL compliance.
- API integrations with key third-party services, such as an LMS, or Mailchimp.
- Provide technical support and increase website security.
Social media is a fundamental element of any association’s marketing strategy. To engage and broaden your audience we will evaluate your social media presence and develop a comprehensive strategy. Our customizable process includes:
- Consulting with your team to set clear goals on building awareness and engagement
- Reviewing your association’s current social media accounts and consider the establishment of new accounts on new platforms where appropriate
- Researching your association’s current and potential audiences to customize strategies, in addition to identifying hashtags and keywords.
- Monitoring relevant social media accounts and keeping everything up-to-date
- Crafting a schedule of curated posts and original content as needed based off of engagement metrics to maximize every post’s reach
- Maintaining consistent and professional communication with other users on the association’s social media pages