Unlocking the Path to Membership Growth: Part Two
Effective marketing and engaging your existing membership in various ways is essential for attracting new members to your non-profit organization.
Effective marketing and engaging your existing membership in various ways is essential for attracting new members to your non-profit organization.
“What has arisen in these challenging times is a strategic gap. That is – a gap between the way that most associations are operating and the economic, demographic and technology reality of the modern world.”
Talk of cloud computing is everywhere. The dust is settling on many issues surrounding this new way of managing your data. Concerns about privacy have permeated every business decision, and the implications of where your data resides will make managing privacy more difficult. We were concerned about the implications of the Patriot Bill in the […]
Becker Associates marks two significant milestones this week with the celebration of thirty-one years in business and the issuing of our ten thousandth invoice. Becker Associates, formerly Publishing and Printing Services, was started by Gwenne Becker in July 1980, opening its doors on July 15 1980, with five employees. The previous spring had introduced Gwenne […]
In Six Pixels of Separation, Mitch Joel points out that even through Wired magazine’s mandate is to publish the latest and greatest on technology news, over half of the traffic to their web site is to older archived content. This is not because people are necessarily looking for Wi-Fi articles from 1998 in Google. They […]
If emails tend to be a big part of your job, have you ever noticed how many times in a day do you click the send/receive button just to see who has emailed or responded to your previous emails? You may even want to calculate out this wonderful time waster and take a look at […]
Becker Associates provides full secretariat services to local, provincial and national not-for-profit bodies. Many of our clients have membership or subscription lists that are less than a thousand. This scale of operation makes it prohibitive for an association to maintain its own office. Even with a volunteer or student workforce, operating and equipment costs may be […]