Smart Social Media Strategies for Conferences Kristin Jones, social media manager at the Project Management Institute, is always looking for new ways to evolve the association’s social media strategy to compliment the needs of the community both throughout the year and during events. Read full article. The Value of Reciprocal Membership Agreements Association collaborations can […]
Report: Membership Growing Thanks to Better Communication Marketing General Incorporated’s 2024 Membership Marketing Benchmarking Report shows that associations have emerged from the pandemic with stronger membership bases and more diverse communication tools. Only 21% reported a decline in membership—the lowest in 16 years—while 47% saw growth, much of it from new members. This growth is […]
What Associations Should Know about ChatGPT and Generative AI Really just three points: No one could blame you if you started to think that nearly every story you see is about generative AI, including ChatGPT or one of its competitors. It might leave you wondering, “Is it really that big a deal?” Read full article. […]
Key Areas of AI Benefit and Caution for Associations This article offers a look at the role AI can play in association management, highlighting the ongoing challenge of balancing the digital with the human. The benefits are significant—AI can help identify members at risk of lapsing, find your most engaged supporters, automate routine tasks, and […]
As many of you may know, I will be participating in the Friends for Life Bike Rally to raise funds for those living with HIV. This cause is close to my heart, and I am determined to make a significant impact with your help. The rally starts on August 4th, with more than 200 riders […]
The Second Digital Transformation Today, the scholarly publishing sector is undergoing its second digital transformation. The first digital transformation saw a massive shift from paper to digital, but otherwise publishing retained many of the structures, workflows, incentives, and outputs that characterized the print era. Read full article. Put Community at the Center of Your Publishing […]
Satisfaction Surveys Can Improve Your Member Volunteer Experience When Meagan Roloff, CAE, joined the National Association for Gifted Children in April 2023 as director of member services and engagement, she knew she’d be working on strengthening NAGC’s volunteer program. Read full article. Member Retention From member onboarding to engagement strategies to events, learn how to […]
I’ve been in the academic publishing field for a good 45 years, and it’s been quite a journey. The conversation about open access and changing publishing models has been a lively one, growing more intense with time. It’s clear now that it’s not a matter of if but when these changes will happen, and figuring […]
3 #AssociationReadings from the web worth a read on #risk #memberresources #agility for #nonprofits.
The pandemic had certainly made nonprofit organizations rethink their approach to marketing communications. Developing a stronger digital footprint is high on the priority list when the market begins to emerge around the “new normal”. This puts into question all communications and resource-heavy programs, including your association’s flagship publication. If you are considering the possibility of […]
Member retention is often a lower priority than member acquisition, and small associations professionals are less confident about retention. Here are just some of our top best practices to get you started on a membership process. What drives member retention? Making sure that they see and experience the value of membership throughout their membership life, […]
Do you know the main reason why the majority of passwords are poor and easily cracked? When setting up a new account or login, there is no investment in the content of the account. It is brand new, a blank slate, void of content, personal data, or purchase history, so a quick weak password matches […]
