Your Annual Social Media Clean-up

Your social media accounts are where you find your community. Keeping them up to date, and secure should be part of an annual deep dive review.

Here are 5 key points for a annual clean-up:

1. Review and Audit Accounts: Take inventory of all your social media accounts, review privacy settings, and audit followers to ensure alignment with your values and goals.
2. Update and Clean Content: Delete outdated or irrelevant posts and update your profile information to ensure a professional and accurate representation.
3. Declutter and Organize: Unfollow or mute spammy or irrelevant accounts, and clean up your feed and hashtags to keep your content focused and relevant.
4. Enhance Security: Strengthen account security by using unique, secure passwords and updating login details regularly. Checking on who still has access who should be removed.
5. Plan and Maintain: Create a content schedule and commit to regular monitoring to maintain consistency and keep your presence aligned with your brand.

A full audit might include looking at your current strategy, performance, and opportunities for improvement.

• Step 1: Build a view of your competition, or similar associations in different markets.
• Step 2: Summarize Profiles – Review bios, hashtags, CTAs, and compare them.
• Step 3: Track growth and engagement across all platforms.
• Step 4: Break down follower counts, post volume, and engagement per platform.
• Step 5: Benchmark performance against competitors to identify strengths and gaps.
• Step 6: Analyze post frequency and performance by type (e.g., video, carousels).
• Step 7: Identify what content worked or underperformed, and why.