Generation Y Leads in Book Buying

Generation Y, those born between 1979 and 1989, spent the most money on books in 2011, taking over long-held book-buying leadership from baby boomers, according to the 2012 U.S. Book Consumer Demographics and Buying Behaviors Annual Review. The Review notes that GenY’s 2011 book expenditures rose to 30 percent — up from 24 percent in 2010 – passing Boomers’ 25 percent share. And with 43 percent of GenY’s purchases going to online channels, they are adding momentum to the industry shift to digital.

Read full article at Generation Y Leads in Book Buying.