Category: Becker Blog

Your Annual Social Media Clean-up

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Your social media accounts are where you find your community. Keeping them up to date, and secure should be part of an annual deep dive review. Here are 5 key points for a annual clean-up: A full audit might include looking at your current strategy, performance, and opportunities for improvement.

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AI and Associations Readings – August 2024

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What Associations Should Know about ChatGPT and Generative AI Really just three points: No one could blame you if you started to think that nearly every story you see is about generative AI, including ChatGPT or one of its competitors. It might leave you wondering, “Is it really that big a deal?”    Read full article. […]

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Association Readings – October 2024

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Smart Social Media Strategies for Conferences Kristin Jones, social media manager at the Project Management Institute, is always looking for new ways to evolve the association’s social media strategy to compliment the needs of the community both throughout the year and during events. Read full article. The Value of Reciprocal Membership Agreements Association collaborations can […]

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Associations Saw Growth

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Report: Membership Growing Thanks to Better Communication Marketing General Incorporated’s 2024 Membership Marketing Benchmarking Report shows that associations have emerged from the pandemic with stronger membership bases and more diverse communication tools. Only 21% reported a decline in membership—the lowest in 16 years—while 47% saw growth, much of it from new members. This growth is […]

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AI and Associations

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Key Areas of AI Benefit and Caution for Associations This article offers a look at the role AI can play in association management, highlighting the ongoing challenge of balancing the digital with the human. The benefits are significant—AI can help identify members at risk of lapsing, find your most engaged supporters, automate routine tasks, and […]

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Friends for Life Bike Rally Team

Supporting Friends for Life Bike Rally

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As many of you may know, I will be participating in the Friends for Life Bike Rally to raise funds for those living with HIV. This cause is close to my heart, and I am determined to make a significant impact with your help. The rally starts on August 4th, with more than 200 riders […]

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Scholarly Publishing Readings – July 2024

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The Second Digital Transformation Today, the scholarly publishing sector is undergoing its second digital transformation. The first digital transformation saw a massive shift from paper to digital, but otherwise publishing retained many of the structures, workflows, incentives, and outputs that characterized the print era. Read full article. Put Community at the Center of Your Publishing […]

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Membership Readings – June 2024

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Satisfaction Surveys Can Improve Your Member Volunteer Experience When Meagan Roloff, CAE, joined the National Association for Gifted Children in April 2023 as director of member services and engagement, she knew she’d be working on strengthening NAGC’s volunteer program. Read full article. Member Retention From member onboarding to engagement strategies to events, learn how to […]

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Does your association’s brand need a refresh? How to make it a success

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Staying relevant and resonating with your membership and audience is crucial for any non-profit organization. Refreshing your branding can breathe new life into your mission, attract fresh support, and give you the opportunity to update your communication strategies, while enhancing your overall impact. If your non-profit is considering a rebrand, here are four essential recommendations […]

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Student accessing open access research

Subscribe-to-Open – An OA Business Model for the Times

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I’ve been in the academic publishing field for a good 45 years, and it’s been quite a journey. The conversation about open access and changing publishing models has been a lively one, growing more intense with time. It’s clear now that it’s not a matter of if but when these changes will happen, and figuring […]

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