Association Readings – October 2024
Smart Social Media Strategies for Conferences
Kristin Jones, social media manager at the Project Management Institute, is always looking for new ways to evolve the association’s social media strategy to compliment the needs of the community both throughout the year and during events.
The Value of Reciprocal Membership Agreements
Association collaborations can take many forms, including joint memberships and partnerships. Another type of arrangement—reciprocal memberships—typically involve a dues discount that allows members of one society to join the other at a reduced rate.
The Litmus Team’s Top 3 Email Tips
As we stand on the threshold of a new year, the ever-evolving landscape of email marketing beckons us with exciting possibilities. Our goals for the new year are bold, fresh, and vibrant—better campaigns, higher engagement rates, and a seamless brand experience.
