The Becker Blog

Association Readings – May 2025

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Email Deliverability: What It Is & How to Improve It

Planning, creating, and testing an email is a huge undertaking, and getting it to your subscribers’ inboxes is the final push until it’s out of your hands. Getting your message to your audience isn’t as simple as hitting ‘send,’ however. 

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The 10+ Best AI & Pro Web Design Tools for 2025

We know there’s little point in building a website that isn’t visually compelling, effortless to navigate, and geared to solve real-world problems. By 2025, these core qualities have become indispensable. Users want responsive layouts that load fast on every device.

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4 Rule-Bending Campaign Tests That Improved Outcomes

Best practices and benchmarks are powerful tools, but that data can also reinforce past assumptions instead of driving the change nonprofits aim to bring about. Additionally, if all organizations do things exactly the same, then no one stands out.

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Why Nonprofits Need an AI Policy

Artificial intelligence (AI) is reshaping the way nonprofits operate. From automating routine tasks to unlocking insights from mountains of data, AI offers new ways to amplify impact. But let’s not sugarcoat it: AI also introduces risks.

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