Association Readings – April 2025
4 Reports on AI in Nonprofit Marketing & Fundraising
AI is reshaping the nonprofit landscape, presenting opportunities and challenges. These four reports delve into key aspects: AI adoption trends, donor attitudes, ethical practices, and generative AI’s potential.
Report: Association Email Open Rates Dropping
Emails from associations are being opened less often even while experiencing higher click rates, according to a new report, suggesting that there are more opportunities for associations to improve personalization and calls to action.
Solving for the New Reality of Engagement: A Holistic Member Experience
Member experience is the combination of all the interactions your members have with your organization—from the onboarding process to the way members access their benefits. Understandably, this impacts how members feel about your association.
How an Email Welcome Series Can Help Cultivate and Retain Donors
First impressions are the basis of any good relationship, so when a new supporter enters your nonprofit’s community, a series of welcome emails can help you start off on the right foot.
